The idea of having a Buyer Persona for products and services might be a commonplace. There are several benefits to having a written and published buyer personas. Before we head there, buyer personas are a detailed profile bios of your target audience.
In the modern inbound marketing strategy, having a clear idea of your target audience allows you to sell them what exact they want at the time and place they want.
For B2B businesses, a deep understanding of their audience is critical to create content that engages buyers and aligns with sales.
Digital Genie has enabled several businesses to get started on modern marketing through the number one step – by designing Buyer Persona.
Power of Designing Buyer Persona
Optimise your marketing budget
Marketing communications will not be a hit-or-miss.
Employees will know and interpret the ideal customer accurately
Improved sales conversations
"As a business owner, there are many things that I’ve had to learn and one of those has been to get the right people on board. Marketing is a complex science and no matter of learning can replace years of experience because it starts with a solid foundation. That’s exactly what Surbhi from Digital Genie helped my team and me at Cloudscape. Using their persona building service, we were able to build robust personas for our business. This included understanding our business and our customer base thoroughly to deliver a foundation plus road map for our future marketing efforts. Without her help, we would have lost a great deal of time and money in wasted advertising and marketing. I can’t recommend her and the persona building service enough! "
- Dhiren Bhatia, Cloudscape Technologies, UAE